Governance Financial Statements
Strategic Report
17
Be Recommended by our customers
Reach New Customers
Be Proud to Work at Just
FOCUS By scaling through innovation and strategic partnerships, we expanded our reach to meet new customer needs.
FOCUS We improved customer satisfaction/ recommendations, in a period of substantial growth and customer onboarding. 2024 PROGRESS • Celebrated the 20th consecutive year of receiving a 5-star award in the FT Adviser Service Awards for our GIfL business. • Delivered a DB customer relationship management system with enhanced capabilities. • Drove customer centricity across the Group, defining our customer promise
FOCUS We built a high-performing culture and organisation that is proud to work for Just.
2024 PROGRESS • Established new partnerships, such as with Invesco, Fidelity and Which?. • Refreshed our proposition and pricing to be competitive across wider segments. • Provided solutions for customers in drawdown through Secure Lifetime Income.
2024 PROGRESS • Achieved over 85% score for “Be Proud to Work at Just” in our end-of-year colleague survey. • Increased the number of females in our most senior population, exceeding our 2026 target of 40% two years early. • David Richardson awarded “Best people focused CEO of the year” by HR Excellence Awards. • Just and our colleagues donated £112k to charities aligned with our purpose.
and conducting our biggest ever consumer research programme.
2025 FOCUS • We will continue to increase our market reach through partners and integration with adviser technology.
2025 FOCUS • We will continue to improve the customer experience by utilising data-driven insights.
2025 FOCUS • We aim to be a destination employer through enhancing colleague experience and investing in their growth and development.
Link to ONGOING RISKS:
Link to ONGOING RISKS:
Link to ONGOING RISKS:
LINK TO RISK OUTLOOK:
LINK TO RISK OUTLOOK:
LINK TO RISK OUTLOOK:
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