Just Group plc | Annual Report and Accounts 2024
24
OUR STRATEGY IN ACTION continued
BETTER INSIGHT. BETTER AT UNDERSTANDING OUR CUSTOMERS. BETTER CUSTOMER OUTCOMES.
GenVoices.co.uk
We help people achieve a better later life. That’s our purpose and why we exist. To ensure we better fulfil our purpose we’ve been investing to better understand the lives of the people we strive to serve.
One of our Just behaviours we ask all of our colleagues to embrace is called ‘for the customer’ (you can read more about our behaviours in the colleagues and culture section). All of our colleagues understand and prioritise putting our customers first, delivering outstanding service, designing solutions and services to ensure our customers receive great experiences and outcomes. To meet our ambitious growth agenda, we equip our colleagues across the Group with deep insight into our customers and target customers lives. Each year we originate a wide variety of research programmes that help us get closer to our customers. We get help to solve customer problems, validate ideas we have about developing new solutions, and test how we can improve our communications and services.
This year, in addition to our problem-solving research activity, we commissioned two highly significant consumer research studies focused into the lives of individuals and families belonging to the baby boomer generation and generation x. These two generations represent the significant majority of the people we strive to serve. As the retirement specialist, its crucial we go deeper to uncover the full technicolour of their lives and what’s important to them. From health to wealth, work life to family life, personality, values, social views, lifestyle and much more. Equipping our colleagues with this deep insight helps to satisfy another one of our Just behaviours which we call curious. We encourage curiosity to support our teams to explore, challenge and grow so they can better help our customers.
Powered by FlippingBook