Just Annual Report and Accounts 2024

Just Group plc | Annual Report and Accounts 2024

RELATIONSHIPS WITH STAKEHOLDERS continued

STRATEGIC PRIORITIES Grow sustainably

Scale with technology Reach new customers Be recommended by our customers Be proud to work at Just

OUR STAKEHOLDERS

INVESTORS

INDIVIDUALS/FINANCIAL ADVISERS/ trustees Individuals wanting help with their retirement finances, financial advisers and trustees accountable for securing good outcomes for pension members and clients.

The equity and debt investors who invest the capital to finance the business.

Link to Strategic Priorities

HOW WE ENGAGE

• Direct investor meetings with members of the Board. • Annual General Meeting and results presentations. • Industry conferences, marketing roadshows and engagement. • Shareholder communications. • Regular news updates on the business and industry topics.

• Engage directly when we provide regulated financial advice, guidance and other forms of help and customer service. • Engage indirectly via financial intermediaries and other organisations such as pension schemes and corporates. • Commission surveys and other research to listen to feedback from customers, advisers and trustees to understand how Just is delivering its services and meeting the needs of our target customers. • Convene and attend industry events to bring together trustees, advisers and subject matter experts to encourage dialogue and share knowledge.

WHAT MATTERS TO THEM

• Deliver a sustainable business model and manage the capital base prudently. • Business performance and executing on opportunities available. • Returns on investment. • Sustainability of the Group’s external debt and receipt of scheduled interest and principal payments. • Operate in a socially responsible and sustainable manner.

• Security and peace of mind that Just will deliver its promises. • Financial strength and strong counterparty credentials that deliver security for advisers, trustees and their members. • Good value for money and product differentiation. • Quality of service delivered and good customer outcomes. • Reputation of the Company. • A secure asset portfolio with ESG and sustainability credentials.

HOW WE ADDRESS THESE CHALLENGES

• Growth in net asset value, delivery of performance metrics and targets, and payment of an attractively growing dividend to shareholders. • Held meetings with existing and prospective shareholders to engage on Just’s performance and strategic developments, and to discuss any issues or concerns. • Consistently high level of engagement with investment analysts, in addition to management presentations to the equity sales teams at banks/brokers. • International and UK regional roadshows, and attendance at multiple investor conferences. • Dedicated fixed income investor relations programme, completion of a refinancing exercise and maintained A credit rating with stable Outlook. • Further refined our strategy with clear, specific goals driven by appropriate priorities. • The Board receives regular updates on investor relations activities and feedback received from investors.

• Behave prudently and have strong, effective governance to ensure we always meet the promises we make to our policyholders, and that due care and attention is given to customer outcomes. • Continue to invest in our colleagues and infrastructure to ensure we maintain our reputation for service design and delivery, evidenced by our awards for outstanding service. • Differentiate our products offering unique features to customers such as our medically underwritten Just For You Lifetime Mortgage (“LTM”) which offers personalised terms for customers. • Further investment in automation initiatives to enhance services. • Offer Destination Retirement, a financial planning service that provides tailor-made advice to individuals approaching or transitioning into retirement after work. • Offer a bulk quotation service to provide early visibility of insurer pricing. • Offer retrofit mortgages to our LTM customers and invest in accordance with our responsible investment framework to meet policyholder needs.