Just Annual Report and Accounts 2021

FINANCIAL STATEMENTS

STRATEGIC REPORT

GOVERNANCE

GET CLOSER TO OUR CUSTOMERS AND PARTNERS FOCUS Develop our insight and evolve our customer strategy.

GENERATE GROWTH IN NEW MARKETS

BE PROUD TO WORK AT JUST

FOCUS Launch our new propositions and enhance our existing services.

FOCUS Deliver a newmodern workplace post COVID-19 whilst maintaining engagement.

2021 PROGRESS • We have focused on enhancing the services we provide to new and existing customers. This focus will continue into 2022 and beyond. • We use customer research and user-centred design techniques to explore the needs of our prospective and current retail customers to determine how we might develop improved customer solutions that solve their needs. This enhanced understanding will further support the intermediaries and partners we work with.

2021 PROGRESS • Our DB business continues to grow and evolve with a new DB partnering contract completed during the year. We are also seeing continued growth in DB deferred and repeat business. • The second stage of our LTM digitisation programme was completed in 2021. In addition to these service enhancements, we have launched medical underwriting for LTM, ensuring we are using our expertise to provide the best possible outcome for our customers. • Our Secure Lifetime Income proposition will be expanding onto additional platforms in 2022. • Our integrated retirement service, Destination Retirement, a financial planning service that gives individuals tailor-made advice about retirement within our HUB Financial Solutions business, is being scaled up, with a significant partnership agreed during 2021 and a number of other key partners in the pipeline as we move into 2022.

2021 PROGRESS • We successfully achieved our Best Companies goal. • We successfully defined our inclusion measure early in the year to emphasise our commitment and enable us to track progress over time. • We have further embedded our new ways of working in response to COVID-19 with our modern workplace programme. • We maintained our focus in critical areas, including leadership communication, facilitating colleagues to stay connected with wellbeing and line manager support. • We successfully launched our sustainability strategy, welcomed by colleagues across the Group.

2022 FOCUS • Enabling stronger relationships with our customers and partners driven by insight.

2022 FOCUS • This priority will evolve to "grow through innovation", as we focus on disrupting our markets with our newest propositions.

2022 FOCUS • Further strengthening our capabilities across the business whilst driving progress against our diversity and inclusion targets. We will also be focussing on and embedding a consistent culture across the Group.

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